Establishing a culturally transferrable consumer innovativeness scale for radical and really new innovations in new markets
Crossref DOI link: https://doi.org/10.1057/jma.2015.8
Published Online: 2015-08-31
Published Print: 2015-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Salari, Nasir
Shiu, Eric
Text and Data Mining valid from 2015-06-01
