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Sell through a local retailer or operate your own store? Channel structure and risk analysis

Crossref DOI link: https://doi.org/10.1057/jors.2015.39

Published Online: 2017-12-21

Published Print: 2016-02

Update policy: https://doi.org/10.1080/tandf_crossmark_01

Authors

Niu, Baozhuang

Liu, Liming

Wang, Jun
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Peer Review Statement: The publishing and review policy for this title is described in its Aims & Scope.

Aim & Scope: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=tjor20