User-generated place brand equity on Twitter: The dynamics of brand associations in social media
Crossref DOI link: https://doi.org/10.1057/pb.2014.8
Published Online: 2014-04-16
Published Print: 2014-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Andéhn, Mikael
Kazeminia, Azadeh
Lucarelli, Andrea
Sevin, Efe
Text and Data Mining valid from 2014-04-16