Customer-based place brand equity and investments: study of West Bengal
Crossref DOI link: https://doi.org/10.1057/s41254-019-00121-x
Published Online: 2019-03-04
Published Print: 2019-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bose, Sunny
Pradhan, Sudeepta
Siriguppi, Dwarakanath
Alreddy, Santosh Kumar
Text and Data Mining valid from 2019-03-04
Article History
Revised: 11 September 2018
First Online: 4 March 2019