Measuring the economic effectiveness of place advertising in China
Crossref DOI link: https://doi.org/10.1057/s41254-019-00140-8
Published Online: 2019-08-09
Published Print: 2019-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wen, Chunying
Wu, Yingying
Whitfield, Caroline Rosemary
Text and Data Mining valid from 2019-08-09
Version of Record valid from 2019-08-09
Article History
Revised: 8 February 2019
First Online: 9 August 2019