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Evaluations of Guangzhou’s brand building through intangible cultural heritage: a brand equity model

Crossref DOI link: https://doi.org/10.1057/s41254-023-00310-9

Published Online: 2023-08-02

Published Print: 2024-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Zhang, Jiayin https://orcid.org/0009-0006-7399-6752
Wang, Min

Lin, Yinbin https://orcid.org/0000-0001-5106-4272
License Information

Text and Data Mining valid from 2023-08-02

Version of Record valid from 2023-08-02
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Article History

Revised: 15 July 2023

Accepted: 19 July 2023

First Online: 2 August 2023

Declarations

:

: The authors declare that they have no conflict of interest.