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Exploration of the concept of brand love in city branding: antecedents and consequences

Crossref DOI link: https://doi.org/10.1057/s41254-023-00312-7

Published Online: 2023-08-14

Published Print: 2024-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Ghorbanzadeh, Davood https://orcid.org/0000-0003-3238-8241
Prasad, K. D. V.

Prodanova, Natalia Alekseevna

Muda, Iskandar

Suryono, Joko

Yuldasheva, Nafisa
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Text and Data Mining valid from 2023-08-14

Version of Record valid from 2023-08-14
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Article History

Revised: 18 June 2023

Accepted: 20 July 2023

First Online: 14 August 2023