When place brand and place logo matches: VRIO applied to place branding
Crossref DOI link: https://doi.org/10.1057/s41254-024-00332-x
Published Online: 2024-03-30
Published Print: 2024-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gondim Mariutti, Fabiana http://orcid.org/0000-0003-2404-7041
Strehlau, Vivian Iara
Loomis, John James
Herrero, Eliana
Text and Data Mining valid from 2024-03-30
Version of Record valid from 2024-03-30
Article History
Revised: 19 January 2024
Accepted: 22 January 2024
First Online: 30 March 2024