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The effect of self-city brand connection on city brand ambassadorial behavior in a cultural city: the mediating role of city attachment

Crossref DOI link: https://doi.org/10.1057/s41254-024-00346-5

Published Online: 2024-06-08

Published Print: 2024-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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