Establishing measures and drivers of consumer brand engagement behaviours
Crossref DOI link: https://doi.org/10.1057/s41262-016-0001-9
Published Online: 2016-08-03
Published Print: 2016-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dwivedi, Abhishek
Wilkie, Dean
Johnson, Lester
Weerawardena, Jay
License valid from 2016-08-03