The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators
Crossref DOI link: https://doi.org/10.1057/s41262-016-0002-8
Published Online: 2016-06-27
Published Print: 2016-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kamboj, Shampy
Rahman, Zillur
License valid from 2016-06-27