Updates are available Erratum dated 2017-01-10

Click to view Erratum: https://doi.org/10.1057/s41262-016-0020-6

Getting what you’re worth: Implications that affect firm value in a brand acquisition

Crossref DOI link: https://doi.org/10.1057/s41262-016-0006-4

Published Online: 2016-09-13

Published Print: 2016-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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