Is J the new K? Initial letters and brand names
Crossref DOI link: https://doi.org/10.1057/s41262-016-0007-3
Published Online: 2016-08-31
Published Print: 2016-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Van Doorn, George
Paton, Bryan
Spence, Charles
License valid from 2016-08-31
