Erratum to: Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector
Crossref DOI link: https://doi.org/10.1057/s41262-016-0017-1
Published Online: 2016-12-22
Published Print: 2017-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Renton, Michelle
Daellenbach, Urs
Davenport, Sally
Richard, James E
License valid from 2016-12-22