Refining the conceptualization of Brand Authenticity
Crossref DOI link: https://doi.org/10.1057/s41262-016-0023-3
Published Online: 2017-01-25
Published Print: 2017-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Akbar, Mohammad Muzahid
Wymer, Walter
License valid from 2017-01-01
