Brand value, accounting standards, and mergers and acquisitions: “The Moribund Effect”
Crossref DOI link: https://doi.org/10.1057/s41262-016-0025-1
Published Online: 2017-02-14
Published Print: 2017-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sinclair, Roger
Keller, Kevin Lane
License valid from 2017-02-14
