Isolating strategy effectiveness of brands in an emerging market: A choice modeling approach
Crossref DOI link: https://doi.org/10.1057/s41262-017-0028-6
Published Online: 2017-02-02
Published Print: 2017-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ghose, Sanjoy
Heiman, Amir
Lowengart, Oded
License valid from 2017-02-02
