Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic
Crossref DOI link: https://doi.org/10.1057/s41262-017-0029-5
Published Online: 2017-02-16
Published Print: 2017-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Burkhalter, Janée N.
Curasi, Carolyn Folkman
Thornton, Corliss G.
Donthu, Naveen
License valid from 2017-02-16