A tale of two brands: The joint effect of manufacturer and retailer brands on consumers’ product evaluation
Crossref DOI link: https://doi.org/10.1057/s41262-017-0034-8
Published Online: 2017-02-27
Published Print: 2017-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zhu, Ying
Chen, Haipeng
License valid from 2017-02-27
