New brand logo design: customers’ preference for brand name and icon
Crossref DOI link: https://doi.org/10.1057/s41262-017-0046-4
Published Online: 2017-05-15
Published Print: 2017-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bresciani, Sabrina http://orcid.org/0000-0003-1815-9071
Del Ponte, Paolo
License valid from 2017-05-15