Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Crossref DOI link: https://doi.org/10.1057/s41262-017-0048-2
Published Online: 2017-05-18
Published Print: 2017-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pathak, Abhishek
Calvert, Gemma
Velasco, Carlos
Funding for this research was provided by:
Institute on Asian Consumer Insight
License valid from 2017-05-18