Connecting or disconnecting: luxury branding on social media and affluent Chinese female consumers’ interpretations
Crossref DOI link: https://doi.org/10.1057/s41262-017-0050-8
Published Online: 2017-06-01
Published Print: 2017-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chen, Huan
Wang, Ye https://orcid.org/0000-0003-2220-8956
License valid from 2017-06-01
