The co-creation continuum: from tactical market research tool to strategic collaborative innovation method
Crossref DOI link: https://doi.org/10.1057/s41262-017-0051-7
Published Online: 2017-05-29
Published Print: 2017-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ind, Nicholas
Iglesias, Oriol
Markovic, Stefan
License valid from 2017-05-29
