Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships
Crossref DOI link: https://doi.org/10.1057/s41262-017-0053-5
Published Online: 2017-05-31
Published Print: 2017-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Burton, Suzan
Soboleva, Alena
Daellenbach, Kate
Basil, Debra Z.
Beckman, Terry
Deshpande, Sameer
License valid from 2017-05-31