Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments
Crossref DOI link: https://doi.org/10.1057/s41262-017-0054-4
Published Online: 2017-05-29
Published Print: 2017-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Carlson, Jamie
de Vries, Natalie Jane
Rahman, Mohammad M.
Taylor, Alex
License valid from 2017-05-29