Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets
Crossref DOI link: https://doi.org/10.1057/s41262-017-0056-2
Published Online: 2017-05-29
Published Print: 2017-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chen, Kun
Newell, Stephen J.
Kou, Gang
Zhang, Lei
Li, Chen Hua
License valid from 2017-05-29