Crossmark

Brand champion behaviour: Its role in corporate branding

Crossref DOI link: https://doi.org/10.1057/s41262-017-0057-1

Published Online: 2017-08-14

Published Print: 2017-11

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Yakimova, Raisa https://orcid.org/0000-0003-3902-4491
Mavondo, Felix

Freeman, Susan

Stuart, Helen
Funding

Funding for this research was provided by:

Monash University
License Information

License valid from 2017-08-14