If brands are people, then people are impulsive—assessing the connection between brand personality and impulsive buying behaviour
Crossref DOI link: https://doi.org/10.1057/s41262-017-0060-6
Published Online: 2017-08-21
Published Print: 2017-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Badgaiyan, Anant Jyoti
Dixit, Saumya
Verma, Anshul
License valid from 2017-08-21