Document is current

Any future updates will be listed below

The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Crossref DOI link: https://doi.org/10.1057/s41262-017-0061-5

Published Online: 2017-09-11

Published Print: 2018-03

Update policy: https://doi.org/10.1007/springer_crossmark_policy

About CrossMark