Modeling brand immunity: the moderating role of generational cohort membership
Crossref DOI link: https://doi.org/10.1057/s41262-017-0063-3
Published Online: 2017-08-14
Published Print: 2018-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Saju, B. https://orcid.org/0000-0001-8628-7599
Harikrishnan, K.
Joseph Jeya Anand, S.
License valid from 2017-08-14
