The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts
Crossref DOI link: https://doi.org/10.1057/s41262-017-0064-2
Published Online: 2017-08-21
Published Print: 2018-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kadirov, Djavlonbek https://orcid.org/0000-0001-7618-6903
Bardakcı, Ahmet
Kantar, Murat
License valid from 2017-08-21
