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Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levi’s ‘Go Forth Braddock’ campaign

Crossref DOI link: https://doi.org/10.1057/s41262-017-0067-z

Published Online: 2017-09-26

Published Print: 2018-01

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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