The Core Value Compass: visually evaluating the goodness of brands that do good
Crossref DOI link: https://doi.org/10.1057/s41262-017-0074-0
Published Online: 2017-09-11
Published Print: 2018-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Yoganathan, Vignesh
McLeay, Fraser
Osburg, Victoria-Sophie
Hart, David
License valid from 2017-09-11