Antecedents and consequences of participation in brand communities: a literature review
Crossref DOI link: https://doi.org/10.1057/s41262-017-0079-8
Published Online: 2017-11-20
Published Print: 2018-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hook, Margurite http://orcid.org/0000-0001-6710-2122
Baxter, Stacey
Kulczynski, Alicia
License valid from 2017-11-20