Explaining brand switching behavior using pull–push–mooring theory and the theory of reasoned action
Crossref DOI link: https://doi.org/10.1057/s41262-017-0080-2
Published Online: 2017-11-20
Published Print: 2018-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kordi Ghasrodashti, Elahe http://orcid.org/0000-0003-2047-5348
License valid from 2017-11-20