Power relations within brand management: the challenge of social media
Crossref DOI link: https://doi.org/10.1057/s41262-017-0081-1
Published Online: 2017-11-24
Published Print: 2018-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Leitch, Shirley
Merlot, Elizabeth
License valid from 2017-11-24