Does the type of attribute matter? Examining whether underlying factors explain product attribute preference
Crossref DOI link: https://doi.org/10.1057/s41262-017-0082-0
Published Online: 2017-11-28
Published Print: 2018-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wilkie, Dean C. H.
Johnson, Lester W.
Chin, Wynne W.
License valid from 2017-11-28