Does brand authenticity alleviate the effect of brand scandals?
Crossref DOI link: https://doi.org/10.1057/s41262-017-0084-y
Published Online: 2017-11-28
Published Print: 2018-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Guèvremont, Amélie
Grohmann, Bianca
Funding for this research was provided by:
Concordia University (CA) - CASA General Research Fund (CS0698)
License valid from 2017-11-28