Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments
Crossref DOI link: https://doi.org/10.1057/s41262-017-0086-9
Published Online: 2017-12-12
Published Print: 2018-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Baxter, Stacey M.
Ilicic, Jasmina
Kulczynski, Alicia
License valid from 2017-12-12