Exploring brand governance in SMEs: does socialisation provide a means to value creation?
Crossref DOI link: https://doi.org/10.1057/s41262-018-00143-5
Published Online: 2019-01-02
Published Print: 2019-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Renton, Michelle
Richard, James E.
Text and Data Mining valid from 2019-01-02
Article History
Revised: 24 February 2018
First Online: 2 January 2019