Luxury brand dilution: investigating the impact of renting by Millennials on brand equity
Crossref DOI link: https://doi.org/10.1057/s41262-018-00144-4
Published Online: 2018-12-18
Published Print: 2019-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Vogel, Areti T. http://orcid.org/0000-0003-1807-9514
Cook, Sasikarn Chatvijit
Watchravesringkan, Kittichai
Text and Data Mining valid from 2018-12-18
Article History
Revised: 18 December 2017
First Online: 18 December 2018