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Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account

Crossref DOI link: https://doi.org/10.1057/s41262-018-00147-1

Published Online: 2018-12-20

Published Print: 2019-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Åsberg, Per http://orcid.org/0000-0002-7727-5761
Uggla, Henrik
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Text and Data Mining valid from 2018-12-20
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Article History

Revised: 3 July 2018

First Online: 20 December 2018

Compliance with ethical standards

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: On behalf of all authors, the corresponding author states that there is no conflict of interest.