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Understanding the drivers of consumer–brand identification

Crossref DOI link: https://doi.org/10.1057/s41262-018-00149-z

Published Online: 2019-01-19

Published Print: 2019-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Sihvonen, Jenniina
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Text and Data Mining valid from 2019-01-19
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Article History

Revised: 5 January 2017

First Online: 19 January 2019

Compliance with ethical standards

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: The author states that there is no conflict of interest.