Personality-driven luxury brand management
Crossref DOI link: https://doi.org/10.1057/s41262-018-0090-8
Published Online: 2018-02-02
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Heine, Klaus
Atwal, Glyn
Crener-Ricard, Sandrine
Phan, Michel
Text and Data Mining valid from 2018-02-02
Article History
First Online: 2 February 2018