The impact of increased brand penetration on luxury desirability: a dual effect
Crossref DOI link: https://doi.org/10.1057/s41262-018-0091-7
Published Online: 2018-01-16
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kapferer, Jean-Noël M.
Valette-Florence, Pierre
Text and Data Mining valid from 2018-01-16
Article History
First Online: 16 January 2018