Taking a deliberate approach: the enactment of brand orientation in an SME context
Crossref DOI link: https://doi.org/10.1057/s41262-018-0095-3
Published Online: 2018-02-08
Published Print: 2018-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hodge, Nicole M.
McMullen, Cathi
Kleinschafer, Jodie
Text and Data Mining valid from 2018-02-08
Article History
Revised: 5 May 2017
First Online: 8 February 2018
Compliance with ethical standards
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: The authors declare that they have no competing interests.