Taking a deliberate approach: the enactment of brand orientation in an SME context
Crossref DOI link:
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hodge, Nicole M.
Text and Data Mining valid from 2018-02-08
5 May 2017
8 February 2018
Compliance with ethical standards
The authors declare that they have no competing interests.