Internal brand management: introduction to the special issue and directions for future research
Crossref DOI link: https://doi.org/10.1057/s41262-018-0096-2
Published Online: 2018-02-02
Published Print: 2018-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Piehler, Rico http://orcid.org/0000-0001-5883-7530
Grace, Debra http://orcid.org/0000-0003-4944-3104
Burmann, Christoph http://orcid.org/0000-0001-9536-420X
Text and Data Mining valid from 2018-02-02
Article History
First Online: 2 February 2018