Sponsorship as an internal branding tool and its effects on employees’ identification with the brand
Crossref DOI link: https://doi.org/10.1057/s41262-018-0098-0
Published Online: 2018-02-02
Published Print: 2018-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hofer, Katharina Maria
Grohs, Reinhard
Text and Data Mining valid from 2018-02-02
Article History
First Online: 2 February 2018