Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions
Crossref DOI link: https://doi.org/10.1057/s41262-018-0099-z
Published Online: 2018-02-02
Published Print: 2018-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Piehler, Rico
Text and Data Mining valid from 2018-02-02
Article History
First Online: 2 February 2018