Crossmark

The boundaries for ad creativity: effects of type of divergence and brand processing and responses

Crossref DOI link: https://doi.org/10.1057/s41262-018-0106-4

Published Online: 2018-03-20

Published Print: 2018-11

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Chen, Jiemiao https://orcid.org/0000-0002-1951-4533
Smith, Robert E.
License Information

Text and Data Mining valid from 2018-03-20
More Information

Article History

Revised: 18 January 2018

First Online: 20 March 2018

Compliance with ethical standards

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.